![]() ![]() If you’d like to reserve time to chat with me or another, way cooler Integrator about your top-funnel challenges, drop me a message. I’m truly excited to see all my fellow B2B marketers in Austin next week. Grab your tired, fellow booth staff and treat them to a well-deserved party before they head home to start their event follow-up. This year, Grammy award winner Leon Bridges is the headliner. Parties: In true SiriusDecisions Summit tradition, one must attend the Green Tie Gala. If you’re interested in learning how you can fuel your marketing engine to create demand and drive pipeline, you can’t miss this one. We’ve pulled in Jaime Punishill, CMO of Lionbridge and David Alexander, SVP of marketing at SAP Concur for a panel conversation at 11:45am discussing the importance of business transformation through clean and intelligent data.As a customer of Seismic, I can speak to the value they bring to a 200-person company – I can only imagine the way the tech has been able to scale and enterprise company like Pluralsight’s business. Seismic and Pluralsight are taking the stage at 10:45am to talk enablement.All B2B marketers are welcome! RSVP here. We’ll have live music from local artist, Rob Baird, cowboy cocktails, catering from the Peached Tortilla and a photobooth to ensure we capture everyone’s cheesy western outfits. Parties: 7:45pm at the Sunset Room: We’re really getting into the Texas theme with this one: Integrate, Acrolinx, Inverta, Bombora and stensul are coming together to host Marketing Puts on Boots at the Sunset Room. If you’re working on perfecting your demand strategy, you can’t afford to miss this one. Highlighted Session: Amanda DePaul, VP of demand generation at Host Analytics and Marina Lemas, integrated demand marketing at Gigamon will be on stage with Integrate for a panel discussion on what it takes to create a demand engine that truly drives growth. Parties: 7:30pm at the KungFu Saloon: Our friends at DigitalPi, Mintigo, PFL, Marketo, Uberflip and LeanData are joining forces to host a happy hour event at KungFu Saloon for an evening of retro arcade games and cocktails. Check out the full detailed description here. By centralizing their sales and marketing tech stacks, Okta was able to remove silos and unify their GTM strategy. ![]() Highlighted Session: Catch LeanData on stage with our mutual customer, Okta, discuss how Revenue Ops is helping them drive 50% growth year over year. If you’d like to see the tech in action, we’ll be using the Akkroo app all week. If you’re a field/event marketer or a marketing ops pro frustrated with how you capture and route event data, we can help. A few of our new Akkroomates from the other side of the pond will also be in attendance to discuss Integrate’s new event solution. ![]() I’ll be posted up at the Integrate booth #714 with arguably the coolest swag on the show floor (well, maybe besides Conversica, because they’re giving away Beats headphones if you’re game for a demo). I’d love to chat about your top-of-funnel demand strategies and how your sources are performing. The Marketplace: As an event marketer, I’m usually the designated booth staff – which is fine with me as the best part of my job is talking with like-minded B2B marketers about the intricacies and challenges of their processes and technology. Well, fun if you’re a marketing geek who finds joy in learning about the latest data trends, newest MarTech, and analyst insights that will fuel your 2019 strategy. After keynotes and sessions, wrap the day up with a Cinco de Mayo Reception at 6pm. While only intended to be a two-hour session, this event got so much interest (go ladies!) that SD transformed it into a half-day event. One of the most exciting additions to the agenda this year is the Women’s Network Forum. Not the case this time! SiriusDecisions Summit kicks off in full force on Sunday around 12pm for Leadership and Development Day. If you’re not sure where to begin, you’re in the right place I’ve put together the perfect agenda for the conference savvy marketer.Ī lot of conferences “start” on Sundays and people fly in only to find the only action is registration and they’ve just wasted a perfectly good weekend traveling. Hosted May 5-8 in Austin, SiriusDecisions Summit will host over 3000+ attendees, 125+ vendors and more sessions than anyone could single-handedly attend in 3 days. My favorite industry event of the year is only days away…are you ready for SiriusDecisions Summit 2019? ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |